Should you invest in Google AdWords?
I used to think that Google AdWords, or any advertising on the Internet, was a waste of money - a fast way to fill Google's pockets while emptying your own. Now I know otherwise.
Categories: Marketing
The Shoemaker's Children
New neighbourhood. New potential clients. No marketing material! We felt just like the shoemaker's children. As we become our own client, here's what we're learning...
Categories: Marketing
Getting on top
What are the 5 most important things you can do to get your website to the top of search engine rankings?
Categories: Marketing, Web Design
What's old is new again
Remember the good ol' days of the monthly newsletter? Well, those days are back - in a new and better way!
Categories: Marketing
Websites need to reflect your business personality!
January 05 2011 | Chris Grabiec
It is crucial for the web design firm to fully understand the company, its direction, its owners, and its philosophy.
Categories: Marketing, Web Design
The call to action
December 17 2010 | John Janisse
Two business lessons I've learned from my friend Phil McColeman are: always put your best foot forward, and don't forget to ask for the business. These can be the makings of a New Year's resolution you won't regret!
Categories: Marketing, Web Design
Do I need a Facebook page?
November 10 2010 | John Janisse
Online social networking is important for business. It's a new form of relationship-building that can have great rewards, whether your audience is around the corner or around the world. And like all relationships, it takes work.
Categories: Marketing
Preparing for a bad... or good economy
November 02 2010 | Chris Grabiec
It would seem that the best wisdom is that no matter what our economy, we should be prepared with an ongoing marketing strategy, materials and web presence that will carry us through anything good or bad!
Categories: Marketing
Marketing your business
September 27 2010 | Chris Grabiec
Your web developer needs to be considered a member of your team, rather than some adjunct supplier.
Categories: Marketing, Web Design
Working your website
September 09 2010 | Chris Grabiec
Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out.
Categories: Marketing, Web Design
What has your website done for you lately?
October 05 2009 | John Janisse
How is your website today? Many people can't answer that question because they haven't visited their website today. Some haven't been there for a week; others longer. It's not that they don't care about their business, but they just don't expect much from their website. Sure, it has to be there, but beyond that, the language around the website's purpose gets really fuzzy. Is that you?
Categories: Marketing, Web Design
Are you getting the most out of your website?
September 11 2009 | Jeremy McMaster
Many companies have a webpage developed, place it online and expect people will just show up to start purchasing goods and services. The reality is that getting a quality design is only the beginning. The website is only one part of an overall strategy and should be closely linked to your in-store/company systems, print catalogs, and other sales channels to ensure success. Promotion, search engine ranking and cross-linking all play an important role in delivering traffic to your website.
Categories: Marketing, Web Design
Accessibility 3.0
We're experiencing a backlash to the 'wall of information' that most websites have presented us for the last few years. It's like we've all got headaches from the 'visual noise' and are now looking for space, clarity, and room to think. The main challenge in web design today is to make it easy for all visitors to easily get the information they need, without a lot of distracting stuff. Let's call it Accessibility 3.0.
Categories: Graphic Design, Marketing
The technology lifecycle... When will the next landslide begin?
June 08 2009 | Jeremy McMaster
The technology lifecycle... When will the next landslide being? Often market trends, emerging products, and business requirements dictate the technology lifecycle for a firm.
Categories: IT Support, Marketing
Thinking about brand?
This is the right time in our economy to ramp up for growth. However, we need to remember that times have seriously changed.
Categories: Marketing
What can we learn from the CBC?
November 03 2008 | John Janisse
This past June the CBC didn't renew the rights to the much loved 'Hockey Night in Canada' theme music, and most people at the time thought they'd made a huge mistake. Well, it doesn't look like a mistake now...
Categories: Marketing
