Should you invest in Google AdWords?
I used to think that Google AdWords, or any advertising on the Internet, was a waste of money - a fast way to fill Google's pockets while emptying your own. Now I know otherwise.
Categories: Marketing
The photo shoot
December 14 2011 | John Janisse
We had a photo shoot for a client at our house recently. What could have been a very stressful event was made a happy adventure by a few simple things.
Categories: General
Michael's Graduation
Why I'm glad I spent 3 long hours at a High School graduation ceremony.
Categories: General
The Shoemaker's Children
New neighbourhood. New potential clients. No marketing material! We felt just like the shoemaker's children. As we become our own client, here's what we're learning...
Categories: Marketing
Getting on top
What are the 5 most important things you can do to get your website to the top of search engine rankings?
Categories: Marketing, Web Design
What's old is new again
Remember the good ol' days of the monthly newsletter? Well, those days are back - in a new and better way!
Categories: Marketing
Spring is in the air
I don't like feeling stuck, not having options, trapped, not in control. Like I'm caught in a big snow drift.
Categories: General
Is your website accessible?
February 08 2011 | John Janisse
Beginning in 2012, public sector and large organizations in Ontario will need to make many aspects of their business accessible. This includes online communications like websites. Is this a good thing?
Categories: Web Design
The call to action
December 17 2010 | John Janisse
Two business lessons I've learned from my friend Phil McColeman are: always put your best foot forward, and don't forget to ask for the business. These can be the makings of a New Year's resolution you won't regret!
Categories: Marketing, Web Design
Do I need a Facebook page?
November 10 2010 | John Janisse
Online social networking is important for business. It's a new form of relationship-building that can have great rewards, whether your audience is around the corner or around the world. And like all relationships, it takes work.
Categories: Marketing
Too good to be true?
September 14 2010 | John Janisse
There's a special pleasure that we take from helping not-for-profit organizations and charities serve their members and communicate their unique messages to the world. Michael Jahn and The Charity Post is one that will renew your faith in the basic goodness of humankind.
Categories: General
How much does a website cost?
It's the number one question I get asked. The answer may surprise you!
Categories: Web Design
Website ROI
Today businesses and not-for-profit organizations alike are looking for ways to measure their website's return on investment. Good web designers appreciate this and have numerous tools at their disposal. Measuring the effectiveness of your website is a good thing, whether the language you use is 'good business' or 'good stewardship of resources'.
Categories: Web Design
What has your website done for you lately?
October 05 2009 | John Janisse
How is your website today? Many people can't answer that question because they haven't visited their website today. Some haven't been there for a week; others longer. It's not that they don't care about their business, but they just don't expect much from their website. Sure, it has to be there, but beyond that, the language around the website's purpose gets really fuzzy. Is that you?
Categories: Marketing, Web Design
Accessibility 3.0
We're experiencing a backlash to the 'wall of information' that most websites have presented us for the last few years. It's like we've all got headaches from the 'visual noise' and are now looking for space, clarity, and room to think. The main challenge in web design today is to make it easy for all visitors to easily get the information they need, without a lot of distracting stuff. Let's call it Accessibility 3.0.
Categories: Graphic Design, Marketing
What can we learn from the CBC?
November 03 2008 | John Janisse
This past June the CBC didn't renew the rights to the much loved 'Hockey Night in Canada' theme music, and most people at the time thought they'd made a huge mistake. Well, it doesn't look like a mistake now...
Categories: Marketing
New year, new web site
January 02 2008 | John Janisse
I love the beginning of a new year. It's a special, almost magical, time of new beginnings. As the old year comes to an end I always take some time to think about life and what I want it to look like at this time a year in the future. I don't consider it 'making resolutions', I think of it rather as setting a course, or fixing a vision for my life one year from now, and then beginning to 'be the change I want to see'.
Categories: News
