Should you invest in Google AdWords?
Those who know me well will tell you that as well as being an optimist I can also be quite a sceptic - and a stubborn one at that. Once I get an idea in my head you often need a sledgehamer (or the logical equivalent of one) to knock it out of me. Case in point - Google AdWords.
I used to think that Adwords, or any advertising on the Internet, was a waste of money - a fast way to fill Google's pockets while emptying your own. Now I know otherwise.
Google AdWords work. They bring people to your website, and you only pay when people click. They help you reach markets you wouldn't reach through a regular organic search. Adwords are especially helpful in two situations:
Categories: Marketing
Saint Patrick's Day celebrations
With the St. Patrick's Day celebrations getting closer, John Janisse is practicing and preparing for two performances. On Friday March 16 he'll be performing at the Royal Hamilton Yacht Club for a club dinner. On Saturday March 17 from 2-6 pm he'll be performing at The Winchester Arms (120 King Street West, Dundas Ontario), and everyone is welcome! For those of you who have heard John, well, you know it will be the best 'gig' in town!
Big Ideas for Small Business
A while back a couple of entrepreneurial types in the Hamilton area, Letty Rodriguez and Steve Clark approached us about participating in a small business development evening that really appeared to have a lot of substance. We've been to a number of these conferences and often their purpose is to sell their services to you. This one is different. It has an inspiring amount of content and every bit of the content is aimed at helping folks to access knowledge and expertise, grow their bottom line and network for success.
My partner John Janisse and I (Chris Grabiec) agreed to give one of the presentations. We called it "Websites: Waste of Money or Money Maker?" The answer is "yes". Hmmm...I guess you'll have to hear our presentation to understand what I mean!
Categories: Events
Winning Awards
February 16 2012 | Chris Grabiec
My partner John Janisse is a member of Rotary International. He takes his membership very seriously and I believe wishes to contribute to the good work that Rotary does. Did you know that Rotary through it's extrordinary efforts has virtually eliminated Polio on our planet? That's another story...but nevertheless really important.
Because he is a Rotarian I was able to go to the Paul Harris awards night yesterday. Four people were awarded Paul Harris fellowships mostly due to exemplary community service.
I'd like to talk about one of them. In 1988 a young lady bought a small pharmacy on James Street North in Hamilton Ontario called Marchese. The pharmacy was destined to grow beyond what anyone would imagine under her leadership over the next years. Marita Zaffiro, very committed to staying on James Street North would soon purchase more buidlings and build an incredible compounding pharmacy that would reach out to patients receiving care in their homes with infusion therapy services, a wide range of medical supplies and specialized medication programs, as well as an on-site dispensing pharmacy.
Categories: Events
Websites that really produce!
February 01 2012 | Chris Grabiec
The constant question for a firm like the Dunham Group is what makes a website work and what makes it not work? We recently had a comment about a ecommerce site that was built by another company. It has produced all of 5 sales in approximately 6 months. The owner of the site has invested a good amount of time, energy and money into this endeavor and the ROI is non-existent.
First of all let's just acknowledge the facts. There are between 350 and 375 million websites on the World Wide Web. (Not an entirely accurate figure, but it gives us an idea.) Obviously the competition out there is incredible. However, we do need to acknowledge that there are winners and losers….so the real question is how a website gets on the winning side.
Categories: Web Design
